Terms for businesses and photographers
Version 1.3.0Effective 14 October 2026Last updated: 14 October 2026
Additional terms for anyone who claims a listing, takes out a membership, runs promotions, buys sponsored placement or works as a photographer. If you use the guide as a visitor, this page does not apply to you.
1. Who this applies to
These terms sit on top of the Terms of Service and bind only those who: claim a business listing, are added as staff on one, take out a membership or sponsored placement, publish promotions, or hold a photographer account. Where they conflict with the general terms, this page governs for those people.
By accepting them you confirm you are acting in the course of your business or profession. That is the practical difference: here you are not a consumer.
2. Claiming a listing
Claiming a listing asserts that you represent that business. In doing so you confirm you are the owner or are authorised by them, and you give us contact details so we can check.
- We review claims before approving them and may ask you for evidence.
- A false claim ends the access, and we may tell the rightful owner about it.
- If two people claim the same business, we decide in favour of whoever proves ownership, not whoever arrived first.
- Once approved, you are responsible for what you publish and for anyone you add as staff following these terms.
- We may withdraw access if you stop representing the business.
3. What you publish
- It must be true and verifiable: real opening hours, real prices, photographs of the premises they claim to show.
- It must comply with the rules that govern your trade — labelling, advertising, food safety, permits — and with advertising and consumer-information rules.
- Upload only photographs that are yours or licensed to you. If a photographer took them, make sure you have the right to publish them.
- Do not publish other people’s personal data or photographs of identifiable customers without their consent.
- You grant us the licence described in section 7 of the general terms to host and display that content within the service and in promotion of it.
- We may edit the listing for style, correct a demonstrably false detail, or take down content that breaks these rules.
You are answerable to third parties for what you publish, and you will hold us harmless from claims arising out of it.
4. Memberships
A membership buys tools and labelled promotion: more photographs, promotions, staff seats, custom sections, dashboards about your own listing and, depending on the tier, sponsored slots (section 5). The tiers, what each includes and the current prices are shown on the sales page and in your dashboard; we do not repeat them here so the two cannot contradict each other.
- Membership is agreed and invoiced directly with us. We hold no card of yours and take no automatic payment: each period renews by agreement.
- Every tier limit is enforced in the database, not merely written down: at the ceiling, the action is refused.
- If you move down a tier, content above the new limit stops being shown; we do not delete it for you.
- We may change plan prices and contents going forward, with reasonable notice. A change never affects a period already paid for.
- If you stop paying, the listing returns to the free tier. The listing does not disappear: appearing in the guide has never depended on paying.
- We take no commission on reservations you receive through the guide: that tool is paid for by the membership and nothing else. Nor do we process your customers’ payments; that stays between you and them.
5. Promotion and the order of results
When the AI concierge mentions a sponsored place, we instruct it to mark it “(sponsored)” and to recommend it only if it fits what was asked: paying lifts your listing in what the concierge reads, but it does not buy a recommendation. If you ever see a paid slot without its label, in a list or in a concierge answer, that is a bug and we want to hear about it.
What is not for sale: our editorial picks, and the order of results when someone sorts them by distance, rating or popularity, to which no boost for payment is added. Outside what is sponsored, order is decided by editorial picks, whether the listing has photos, ratings and popularity; in a search, by how well each business matches what was typed and by its popularity. Popularity reflects the real visits each listing receives, including those that come from promotion. We do not take payment to change the order without a label, or to remove a competitor.
“Near the pier”. On cruise days the guide shows people coming off the ship the restaurants and beach clubs within a walk of the pier that we time in person, in order of walking minutes. Above that list there can be up to three sponsored places, always labelled “Sponsored” and never more than the places in the list. That place changes neither the order of the list nor that of any other listing, and our guide’s plans for the day include no paid places: they show them only in that labelled list.
6. Sponsored placement
This is a paid slot inside a listing or a screen. It can come included in your membership — the promoted rotation and the complimentary days of section 5 — or be agreed separately, for a period.
- It is always labelled as sponsored, with a plain-language explanation of what that means. We do not accept unlabelled placements, however they are asked for or paid for.
- Sponsored slots are limited in each category and zone. A membership’s complimentary days are scheduled where there is room, so we do not guarantee which dates they fall on.
- What is agreed separately is sold by period, not by impressions or clicks: we do not measure or bill by conversion.
- We guarantee no number of views, contacts or sales, and we will not accept an order that depends on us doing so.
- We may refuse or withdraw a placement whose content breaks these terms or advertising rules.
- Cruise days in “Near the pier”. Depending on the tier, a membership includes cruise days every month with ships, for restaurants and beach clubs within a timed walk of the pier and with their hours published; they can be booked up to 45 days ahead and released up to 48 hours before the ship. Extra days are agreed with us and paid outside the app: there is no online payment. If the ship is cancelled or changes day, we move your place to the next ship; an extra day you would rather not move is refunded, and an included day goes back to your month.
7. Promotions
- The promotion is yours: you set the offer, its conditions and its dates, and you honour it at your premises. We publish it.
- Publish the full conditions, restrictions and validity included. A promotion with hidden small print is your problem with the consumer authority, and we will not publish it here.
- You cannot withdraw a promotion already redeemed by a visitor who met its conditions.
- We may unpublish a promotion that is misleading, impossible to honour, or unlawful.
- The redemption record exists so you can check usage; it is not a payment system and we take no commission on what you sell.
8. The data we show you, and your customers’ data
Your dashboard shows aggregated, anonymous data about your listing: how often it was seen, what was searched to reach it, which actions were tapped. The dashboards never tell you who: the events behind them have no user column.
You may use that data for your business. You may not resell it or present it as a certified measurement: it is our own first-party telemetry, with its own margins of error.
If you also choose to receive those alerts on WhatsApp, we send them through Meta’s WhatsApp service to the number you give us, and the email still arrives. That alert carries only your business’s name, the date, the time and the party size — none of the guest’s data.
In the app, you can also get each request as a notification on your phone, if you turn it on. It carries what the WhatsApp alert does — your business’s name, the date, the time and the party size, none of the guest’s data — and the email still arrives. You switch it off in Profile → Notifications.
With a customer’s data that reaches you through the platform, you undertake to:
- use it only to handle that reservation: confirm it, offer another time, decline it, or contact that person about it;
- not use it to send them advertising or add them to a customer list, unless that person agrees to it separately;
- keep it confidential: only the people who need it to handle the reservation see it, and you give it to nobody else;
- delete it from your own records — your book, your phone, your WhatsApp — once you no longer need it for that reservation, as described in the Privacy notice that person read;
- tell us without delay if you think somebody who should not have seen it did.
From the moment you receive it, you answer for what you do with it under the personal data protection law. If you breach these obligations, we may suspend your access to reservations or to the listing (section 10).
9. Photographer accounts
If you hold a photographer account, you deliver photographs to visitors through the service.
- The photographs you deliver are private to the person receiving them. They are not published in the guide unless you and the visitor expressly agree.
- An unclaimed delivery expires after 7 days; once claimed, it is kept for 30 days. After that it is deleted. Tell your customer to download them.
- Rights in the photograph are whatever you agree with the visitor. We only host and deliver.
- You are responsible for having the consent of the people portrayed.
- Payment for your work is between you and the visitor. We neither process it nor take a commission.
- The delivery code is the key to the material: share it with nobody but your customer.
10. Suspension
We may suspend a business or photographer account for breach of these terms, for false or unlawful content, or on well-founded third-party complaints. We will tell you why unless legally barred, and where the breach can be fixed we will give you the chance to fix it. If we suspend a period already paid for through no fault of yours, we refund the unused part.
11. Liability and disputes
Between businesses, our liability for the service is capped at what you have paid us in the twelve months before the event giving rise to it, and does not extend to lost profit or indirect loss. That cap does not apply to wilful misconduct, fraud, gross negligence or harm to people.
These terms are governed by Mexican law. Disputes between us and a business or a photographer — a relationship between professionals, with no consumer involved — are for the courts of our domicile, in Oaxaca, Mexico.
12. Changes
This page carries a version and an effective date. We give reasonable advance notice of a substantial change at your account email; if you do not accept it, you may end the relationship and we refund the unused part of anything you had paid.
13. Commercial contact
Responsible party
- Data controller
- Miguel Quirós García (individual)
- Address
- Calle Pochutla, 3 Sector A, Local Comercial 2, Santa Cruz Huatulco, 70987 Crucecita
- Jurisdiction
- Oaxaca, México
- Phone
- +52 222 568 4801
- General contact
- contacto@huatulco.app
- Privacy and ARCO rights
- contacto@huatulco.app
- Support
- contacto@huatulco.app